Wah DuDem
Wah DuDem (W.D.D.) takes a unique and holistic approach to suicide prevention and mental health awareness. They believe in a lateral or "soft approach" that emphasizes compassion, connection, and community.
Client
Hilla Bundem
Year
2023
Overview:
In this UX case study, I will showcase my process for creating the website for Wah DuDem: WAHDUDEM.WORLD, a lateral suicide prevention and mental health awareness organization.
The main mission of W.D.D. is to stop suicide, and the website will play a crucial role in achieving this goal. This organization website aims to be engaging and interactive, providing users with a unique and memorable experience unlike any other suicide prevention websites.
Roles and Responsibilities:
As the UX designer for wahdudem.world, my role was to lead the design process on a team of three designers to ensure that the final product met the needs of the users and stakeholders. I was responsible for conducting user research, creating wireframes and prototypes, and overseeing the testing process to ensure that the website was intuitive, user-friendly, and met the project's goals.
To accomplish this, my team and I sought to understand the needs of the user, define the target audience, and create a website design that is user-friendly and visually appealing to ensure the website is effective in achieving its mission.
Problem Statement:
W.D.D. needs a website that effectively communicates their mission of suicide prevention and mental health awareness. The website should be designed to engage and educate the target audience, promote their paid services, and encourage visitors to donate to their cause.
Focus or Area of Impact:
The target audience for the W.D.D. website includes individuals who may be at risk of suicide, those seeking mental health resources, and supporters of the organization. The website will also target potential sponsors and artists who can contribute to W.D.D.'s mission.
*Special emphasis was placed on targeting Creatives in big cities, men, Ages 15-35, and First-generation kids
Design Process:
We chose to use the Double Diamond design process, which involves four stages: Discover, Define, Design, and Deliver. We chose this process because it is a well-established and widely used framework that helps ensure that the final product meets the needs of the users and stakeholders.
Discover:
During the Discover phase, we conducted user research by way of surveys to gain a better understanding of our target audience and their needs. We also researched the competitive landscape to identify opportunities and gaps in the market.
Define:
In the Define phase, we synthesized the information we had gathered and used it to create user journey, user personas and a problem statement. This helped us to focus our efforts on designing a website that met the needs of our users.
Design:
During the Develop phase, we crafted wireframes and prototypes for the website. The design was refined iteratively by gathering feedback from both stakeholders and users. This collaborative process allowed us to enhance the user experience and address any concerns raised.
In a pivotal step, we ensured alignment with the client by confirming that our design direction met their expectations. The client expressed agreement not only with the visual elements but also with the information architecture. This encompassed aspects such as navigation, information hierarchy, and the strategic integration of solutions tailored to alleviate pain points for the target audience. The result is a design that not only meets the aesthetic preferences but also aligns seamlessly with the intended user journey.
Deliver:
Finally, in the Deliver phase, we added annotations to the wireframes to ensure that the website was developed according to our design specifications when handed off to the client’s chosen development team.
Stakeholders and Target Audience:
My primary stakeholder in this project is Hilla Bundem, the founder of W.D.D. The target audience includes volunteers, sponsors, artists, and individuals who may be at risk of suicide or who are seeking mental health resources.
Scope and Constraints:
Our scope was to create a website that was fun, engaging, interactive, and informative, with a focus on providing users with an enjoyable and memorable experience unlike a government website for mental health resources
Constraints:
Promote the importance of suicide prevention and mental health awareness
Keep the feeling of talking and connecting with someone one can trust IRL
Meet accelerated timeline
Ensure that the website is accessible and user-friendly for people of a wide range of ages and abilities
Outcomes and Results:
The W.D.D. website will be visually appealing, user-friendly, and effective in achieving its mission of suicide prevention and mental health awareness. The website will include information about W.D.D.'s mission, services, events, and resources, and promote the importance of suicide prevention. Success will be measured through website traffic, engagement, and donations.
Reflection, Lessons, or Next Steps:
The final product was a website that was engaging, interactive, and informative, providing users with a unique and memorable experience
Reflection on the design process and usability testing will be conducted to identify any areas for improvement. Lessons learned will be applied to future website design projects. Next steps may include ongoing website maintenance and updates, as well as further research and testing to improve website effectiveness.